In-House Sales Team vs Outsourcing: B2B Meeting’s Real Cost
Most executives underestimate the real cost of qualified B2B meetings, focusing on salaries while ignoring hidden operational and opportunity costs. Hiring an […]
Author: Jean-Charles Spanelis
B2B Pipeline January: Why It Collapses & How to Fix It
Every B2B pipeline in January follows a familiar pattern in many companies. The year begins with energy and ambition. New objectives are […]
Sales Outsourcing: 4 Critical Mistakes to Avoid
Sales outsourcing is increasingly attractive to companies in 2025, as rapid digitalization, competitive pressure, and the need for agility drive new growth […]
How Sales and Marketing Cooperation Can Deliver Real Impact
Alignment between sales and marketing is no longer optional. Here’s how to make collaboration measurable and drive real growth across your organization.
High-Level Networking: How Strategic Professional Networks Drive Business Growth
High-level networking is more than collecting contacts — it’s a powerful driver of growth, credibility, and opportunities for ambitious leaders.
Key Client Retention: How to Turn Clients into True Ambassadors
Retention is not just about keeping customers — it’s about turning key clients into ambassadors who drive growth and credibility.
PowerPoint or Karaoke? The Art of Sales Presentations Without Putting Your Audience to Sleep
What if your sales presentations felt more like a performance than a lecture? Discover how to pitch with energy, clarity, and impact.
Deciding with the Brain and the Heart: The Rise of Neuroleadership
Neuroleadership combines neuroscience and emotional intelligence to enhance leaders’ listening skills, stress management, and adaptability.
Integrating Automation into Your CRM: Benefits and Pitfalls
CRM automation offers great potential for improving sales efficiency and customer follow-up. But it must be implemented with care, respecting the balance between technology and human connection.
Managing Four Generations in the Workplace: A Challenge of Inclusive Leadership
How can leaders manage Baby Boomers, Gen X, Millennials, and Gen Z in harmony? This article offers a roadmap to inclusive leadership in multigenerational teams.