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You need to create buyer personas to be able to focus on prospects that have the biggest potential for becoming your best customers Creating buyer personas is essential to your business. Learning about your clients in depth; both their needs and pain points will help you be relevant and useful to them. A buyer persona […]
By creating your own contact list and keeping in touch with your customers and prospects, you will help your audience be ready to buy the next time you have a commercial message to deliver Have you just created a global service that is about to change everyone’s life in the next few years? You have […]
Own a business but no website? Today, this is as if you never existed. Two of the first elements you need to exist in the digital world are a website and a social media presence. It doesn’t matter if you are a ‘solopreneur’ or a company with a consolidated team. The following are the main […]
During this difficult time, silence is NOT golden. Entrepreneurs who choose to bury their heads in the sand create a negative impression for the brand.