The pandemic has revolutionized our lives but also our way of working. Indeed, the health crisis has accelerated certain trends such as digitization and remote work. Today, it is not only the self-employed who have opted for this way of working. It is also employees who have been able to continue working for their company […]
Companies don’t always have a clear idea of their needs. Or, on the contrary, they know what they want, but they need someone to support them in order to be closer to their customers. The function of an Account manager will be to help these companies by being the privileged interlocutor of their customers. He […]
The benefits of investing in a corporate blog Investing in a corporate blog may not seem like a good idea to some companies. Yet, marketers agree that a blog is a real necessity for businesses because it provides many long-term benefits. How many times have you heard a company say: “We already have a website, […]
Considered as the social network par excellence for the business world, LinkedIn is different from other networks intended for personal use. In recent years, the professional network has experienced a strong growth with an exponential increase in the number of registrations. Today, it has nearly 740 million members* worldwide. The millions of daily users know […]
You need to create buyer personas to be able to focus on prospects that have the biggest potential for becoming your best customers Creating buyer personas is essential to your business. Learning about your clients in depth; both their needs and pain points will help you be relevant and useful to them. A buyer persona […]
Own a business but no website? Today, this is as if you never existed. Two of the first elements you need to exist in the digital world are a website and a social media presence. It doesn’t matter if you are a ‘solopreneur’ or a company with a consolidated team. The following are the main […]
During this difficult time, silence is NOT golden. Entrepreneurs who choose to bury their heads in the sand create a negative impression for the brand.
You may be wondering what common ground there is between the current health crisis of 2020 and Strategic selling? Simply the awareness of change.