B2B Marketing Automation: Growth Engine or Strategic Illusion?
B2B companies are embracing marketing automation—but without a clear strategy and strong sales alignment, it can quickly become a trap. Finelis breaks down what really works.
Category: Digital Marketing
This category focuses on digital marketing tools and techniques to generate leads, enhance visibility, and drive effective conversions.
SEO vs SEA: What’s the Difference and Which One to Choose to Boost Your Traffic?
SEO and SEA are two essential strategies for generating website traffic. One focuses on long-term visibility, while the other guarantees immediate results. Which approach should you adopt based on your goals? A detailed comparison and expert advice to help you choose.
Optimize Your ESG Strategy with Innovative Digital Tools
Simplify your ESG practices and boost performance with innovative digital tools. Discover how Wequity, Greenomy, and Datamaran, supported by Finelis, turn challenges into opportunities.
Innovating in Logistics: A Lever to Boost Your Commercial Performance
Discover how logistics innovation, with solutions like KWiiD, transforms B2B challenges into opportunities to optimize performance and enhance sustainability commitments.
AI-Powered CRM: Revolutionizing Customer Relationship Management
Un CRM boosté par l’intelligence artificielle n’est pas seulement une avancée technologique : c’est une révolution pour la gestion de la relation client. Analyse prédictive, automatisation, personnalisation… Découvrez comment tirer parti de ces outils pour maximiser vos performances commerciales.
Why is it Important to Develop your online Marketing Strategy?
As an entrepreneur or business leader, you certainly know that digital transformation has become a necessity in the business world. So, why […]
Marketing Outsourcing: All you Need to Know
The principle of outsourcing seduces more and more companies, especially SMEs. However, not all SMEs necessarily have an internal department dedicated exclusively […]
Why is Content Marketing Important for Businesses?
Nowadays, if companies want to be known on markets that have become more and more competitive, it is essential that they are […]
Why You Should Invest in a Corporate Blog?
The benefits of investing in a corporate blog Investing in a corporate blog may not seem like a good idea to some […]
What are the challenges of digitalization for companies?
The importance of digital transformation for companies Nowadays, digitalization has become an unavoidable reality for companies. It does not only concern large […]