The principle of outsourcing seduces more and more companies, especially SMEs. However, not all SMEs necessarily have an internal department dedicated exclusively to the management of their marketing actions. This is where marketing outsourcing comes into its own. But what exactly are we talking about when we outsource our corporate marketing? If many managers take […]
Nowadays, if companies want to be known on markets that have become more and more competitive, it is essential that they are present on the Internet. And who says presence on the internet, says information contribution. This is where the importance of content marketing for companies comes in. As you will have understood, without content, […]
The benefits of investing in a corporate blog Investing in a corporate blog may not seem like a good idea to some companies. Yet, marketers agree that a blog is a real necessity for businesses because it provides many long-term benefits. How many times have you heard a company say: “We already have a website, […]
The importance of digital transformation for companies Nowadays, digitalization has become an unavoidable reality for companies. It does not only concern large companies. Freelancers and SMEs must also adapt their business model and accelerate their digital transformation. What are the challenges of digitalization for companies? What does digitalization refer to in the business world? Digital […]
How can a company attract new customers? You are an entrepreneur and need to know how to attract new customers? This is good timing because we will give you the keys to find your customers successfully. Because sometimes, the growth of your customer base appears to be a source of stress. And yet, you have […]
Whatever the situation in the world, marketing remains a constantly evolving field. New technologies and communication tools are constantly emerging, and companies have no choice but to adapt. They must therefore pay attention to current marketing trends and define a strategy to keep their audience interested. Today’s potential customers increasingly expect companies to treat them […]
Considered as the social network par excellence for the business world, LinkedIn is different from other networks intended for personal use. In recent years, the professional network has experienced a strong growth with an exponential increase in the number of registrations. Today, it has nearly 740 million members* worldwide. The millions of daily users know […]
In a constantly changing world, creating a business marketing plan is important to growing it. This action plan allows you to identify new market opportunities and set your company’s annual objectives. The goal is to achieve the objectives in the best possible way. Marketing plans are a great exercise in setting a clear vision for […]
You need to create buyer personas to be able to focus on prospects that have the biggest potential for becoming your best customers Creating buyer personas is essential to your business. Learning about your clients in depth; both their needs and pain points will help you be relevant and useful to them. A buyer persona […]
By creating your own contact list and keeping in touch with your customers and prospects, you will help your audience be ready to buy the next time you have a commercial message to deliver Have you just created a global service that is about to change everyone’s life in the next few years? You have […]