How can a company attract new customers? You are an entrepreneur and need to know how to attract new customers? This is good timing because we will give you the keys to find your customers successfully. Because sometimes, the growth of your customer base appears to be a source of stress. And yet, you have […]
Whatever the situation in the world, marketing remains a constantly evolving field. New technologies and communication tools are constantly emerging, and companies have no choice but to adapt. They must therefore pay attention to current marketing trends and define a strategy to keep their audience interested. Today’s potential customers increasingly expect companies to treat them […]
Considered as the social network par excellence for the business world, LinkedIn is different from other networks intended for personal use. In recent years, the professional network has experienced a strong growth with an exponential increase in the number of registrations. Today, it has nearly 740 million members* worldwide. The millions of daily users know […]
In a constantly changing world, creating a business marketing plan is important to growing it. This action plan allows you to identify new market opportunities and set your company’s annual objectives. The goal is to achieve the objectives in the best possible way. Marketing plans are a great exercise in setting a clear vision for […]
You need to create buyer personas to be able to focus on prospects that have the biggest potential for becoming your best customers Creating buyer personas is essential to your business. Learning about your clients in depth; both their needs and pain points will help you be relevant and useful to them. A buyer persona […]
By creating your own contact list and keeping in touch with your customers and prospects, you will help your audience be ready to buy the next time you have a commercial message to deliver Have you just created a global service that is about to change everyone’s life in the next few years? You have […]
Own a business but no website? Today, this is as if you never existed. Two of the first elements you need to exist in the digital world are a website and a social media presence. It doesn’t matter if you are a ‘solopreneur’ or a company with a consolidated team. The following are the main […]
During this difficult time, silence is NOT golden. Entrepreneurs who choose to bury their heads in the sand create a negative impression for the brand.