High-Level Networking: How Strategic Professional Networks Drive Business Growth
High-level networking is more than collecting contacts — it’s a powerful driver of growth, credibility, and opportunities for ambitious leaders.
Category: Commercial Strategy
This category explores innovative strategies to optimize business performance, from best practices to in-depth analyses of current trends.
Key Client Retention: How to Turn Clients into True Ambassadors
Retention is not just about keeping customers — it’s about turning key clients into ambassadors who drive growth and credibility.
PowerPoint or Karaoke? The Art of Sales Presentations Without Putting Your Audience to Sleep
What if your sales presentations felt more like a performance than a lecture? Discover how to pitch with energy, clarity, and impact.
Integrating Automation into Your CRM: Benefits and Pitfalls
CRM automation offers great potential for improving sales efficiency and customer follow-up. But it must be implemented with care, respecting the balance between technology and human connection.
Managing Four Generations in the Workplace: A Challenge of Inclusive Leadership
How can leaders manage Baby Boomers, Gen X, Millennials, and Gen Z in harmony? This article offers a roadmap to inclusive leadership in multigenerational teams.
What If Your Sales Team Were a Movie Cast?
What if your teams were like a movie cast? Take inspiration from Avengers or Ocean’s Eleven to build a complementary, high-performing team ready to tackle any challenge.
Your Fractional Sales Director: Ready Tomorrow, 2 to 5 Days a Week… and He Won’t Even Drink All Your Coffee!
A lively workspace symbolizing an agile and proactive outsourced Sales Director, always ready to follow up.
Business strategy and sustainable development: how to reconcile performance and responsibility in 2025?
Sustainability is no longer optional. Discover how to reshape your sales strategy to drive performance while staying aligned with your values and people.
Why Analyze CRM Data Before Spring?
Get ready to seize spring opportunities with efficient CRM analysis. Anticipate trends, target your campaigns, and boost your sales performance with Finelis.
B2B Marketing Automation: Growth Engine or Strategic Illusion?
B2B companies are embracing marketing automation—but without a clear strategy and strong sales alignment, it can quickly become a trap. Finelis breaks down what really works.