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Category: Commercial Strategy

This category explores innovative strategies to optimize business performance, from best practices to in-depth analyses of current trends.

July 13, 2025July 13, 2025Commercial Strategy, Leadership and Management

Managing Four Generations in the Workplace: A Challenge of Inclusive Leadership

Symbolic tree split into four seasons, representing Gen Z, Millennials, Gen X, and Boomers working together across the professional lifecycle.

How can leaders manage Baby Boomers, Gen X, Millennials, and Gen Z in harmony? This article offers a roadmap to inclusive leadership in multigenerational teams.

June 29, 2025June 29, 2025Commercial Strategy, Leadership and Management

What If Your Sales Team Were a Movie Cast?

A team of business professionals in suits standing in an office, styled like a movie cast with a filmstrip frame.

What if your teams were like a movie cast? Take inspiration from Avengers or Ocean’s Eleven to build a complementary, high-performing team ready to tackle any challenge.

June 3, 2025June 3, 2025Commercial Strategy, Leadership and Management

Your Fractional Sales Director: Ready Tomorrow, 2 to 5 Days a Week… and He Won’t Even Drink All Your Coffee!

Desk with laptop and empty chair symbolizing the flexibility of a fractional sales director

A lively workspace symbolizing an agile and proactive outsourced Sales Director, always ready to follow up.

May 26, 2025May 26, 2025Commercial Strategy

Business strategy and sustainable development: how to reconcile performance and responsibility in 2025?

Smiling businessman in a green suit holding a potted plant, standing in front of a chart showing sustainable economic growth — illustration of an eco-friendly commercial strategy.

Sustainability is no longer optional. Discover how to reshape your sales strategy to drive performance while staying aligned with your values and people.

May 11, 2025May 11, 2025Commercial Strategy

Why Analyze CRM Data Before Spring?

Spring CRM analysis: retro 1940s comic-style illustration of a professional analyzing data to anticipate trends

Get ready to seize spring opportunities with efficient CRM analysis. Anticipate trends, target your campaigns, and boost your sales performance with Finelis.

April 22, 2025April 22, 2025Commercial Strategy, Digital Marketing

B2B Marketing Automation: Growth Engine or Strategic Illusion?

70s comic-style illustration of a B2B salesman facing a complex marketing automation machine

B2B companies are embracing marketing automation—but without a clear strategy and strong sales alignment, it can quickly become a trap. Finelis breaks down what really works.

April 7, 2025April 7, 2025Commercial Strategy, Sales Outsourcing

Sales team reboot: how to relaunch in spring

1970s retro comic-style illustration of an energetic sales team launching a spring campaign, under a bright sun.

Winter’s over — time to act. Learn how to re-engage your sales team and turn spring into a season of commercial success.

January 14, 2025February 10, 2025Commercial Strategy, Digital Marketing

Optimize Your ESG Strategy with Innovative Digital Tools

Illustration of a digital workspace focused on ESG (Environmental, Social, Governance), featuring a screen displaying ESG charts and data, surrounded by sustainability, social equity, and governance icons.

Simplify your ESG practices and boost performance with innovative digital tools. Discover how Wequity, Greenomy, and Datamaran, supported by Finelis, turn challenges into opportunities.

January 6, 2025February 10, 2025Commercial Strategy, Digital Marketing

Innovating in Logistics: A Lever to Boost Your Commercial Performance

Illustration d'un concept de logistique innovant, mettant en avant un emballage réutilisable et pliable, entouré d'icônes représentant la durabilité et l'efficacité, avec un entrepôt et des routes logistiques internationales en arrière-plan.

Discover how logistics innovation, with solutions like KWiiD, transforms B2B challenges into opportunities to optimize performance and enhance sustainability commitments.

December 2, 2024February 10, 2025Commercial Strategy, Digital Marketing

AI-Powered CRM: Revolutionizing Customer Relationship Management

Commercial devant un écran de CRM moderne avec des graphiques, des données clients et des outils d’intelligence artificielle, illustrant la gestion de la relation client.

Un CRM boosté par l’intelligence artificielle n’est pas seulement une avancée technologique : c’est une révolution pour la gestion de la relation client. Analyse prédictive, automatisation, personnalisation… Découvrez comment tirer parti de ces outils pour maximiser vos performances commerciales.

Posts pagination

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Recent Posts

  • Managing Four Generations in the Workplace: A Challenge of Inclusive Leadership
  • What If Your Sales Team Were a Movie Cast?
  • The Role of Leadership in Team Cohesion – How Leaders Can Create a Harmonious Team Environment
  • Your Fractional Sales Director: Ready Tomorrow, 2 to 5 Days a Week… and He Won’t Even Drink All Your Coffee!
  • Business strategy and sustainable development: how to reconcile performance and responsibility in 2025?

Tags

#fintech #SaaS #NewBusinessModel #transformingthemarket #outsourcedmarketing businesstools covid-19 CRM digitalization forecast lead capture sales slack zoom

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