Customer Relationship Management (CRM) | Finelis Sales - Marketing B2B

September 14, 2025September 14, 2025Commercial Strategy, Customer Relationship Management (CRM)

Key Client Retention: How to Turn Clients into True Ambassadors

Retention is not just about keeping customers — it’s about turning key clients into ambassadors who drive growth and credibility.

August 17, 2025August 17, 2025Customer Relationship Management (CRM), Leadership and Management

Deciding with the Brain and the Heart: The Rise of Neuroleadership

Symbolic illustration of a face split in two: left side with blue neural circuits, right side with warm, colorful textures representing emotions.

Neuroleadership combines neuroscience and emotional intelligence to enhance leaders’ listening skills, stress management, and adaptability.

July 27, 2025July 27, 2025Commercial Strategy, Customer Relationship Management (CRM)

Integrating Automation into Your CRM: Benefits and Pitfalls

Handshake between a human hand and a robotic hand, symbolizing the synergy between technology and customer relationship management.

CRM automation offers great potential for improving sales efficiency and customer follow-up. But it must be implemented with care, respecting the balance between technology and human connection.

March 19, 2025March 19, 2025Customer Relationship Management (CRM)

Effective CRM Cleanup: Optimize Your Data and Boost Sales Performance

A futuristic superhero in a high-tech suit sits at a sleek, modern desk, working on a large digital screen displaying a CRM being cleaned and optimized. Holographic elements float around, representing data organization. The scene has a futuristic office vibe with neon-lit panels and a panoramic city skyline

Is your CRM overloaded? Find out why and how to perform an effective CRM cleanup to enhance customer management, refine marketing campaigns, and maximize sales.