Customer Relationship Management (CRM) | Finelis Sales - Marketing B2B

July 27, 2025July 27, 2025Commercial Strategy, Customer Relationship Management (CRM)

Integrating Automation into Your CRM: Benefits and Pitfalls

Handshake between a human hand and a robotic hand, symbolizing the synergy between technology and customer relationship management.

CRM automation offers great potential for improving sales efficiency and customer follow-up. But it must be implemented with care, respecting the balance between technology and human connection.

March 19, 2025March 19, 2025Customer Relationship Management (CRM)

Effective CRM Cleanup: Optimize Your Data and Boost Sales Performance

A futuristic superhero in a high-tech suit sits at a sleek, modern desk, working on a large digital screen displaying a CRM being cleaned and optimized. Holographic elements float around, representing data organization. The scene has a futuristic office vibe with neon-lit panels and a panoramic city skyline

Is your CRM overloaded? Find out why and how to perform an effective CRM cleanup to enhance customer management, refine marketing campaigns, and maximize sales.