What are the Advantages of a CRM for a Company?
CRM (Customer Relationship Management) aims to optimize the processing and analysis of data relating to customers and prospects. It concerns large as […]
Category: Commercial Strategy
This category explores innovative strategies to optimize business performance, from best practices to in-depth analyses of current trends.
How to Implement an Effective Prospecting Plan?
Prospecting in the digital age is a topic we hear a lot about. In fact, it has grown in importance over the […]
Do you really Need to Hire a Salesperson who loves Phone Prospecting to succeed?
Does a salesperson need to love his or her job to succeed in teleprospecting? When a company decides to recruit a salesperson, […]
The 5-legged sheep of sales exists and is about to turn 13
Last January, an article in the French newspaper Les Echos headlined: “Sales is not what it used to be. It is becoming […]
What are the Hidden Costs of Sales Outsourcing?
A sales outsourcing operation generates significant costs Sales outsourcing is an efficient way to increase your company’s turnover. It is a classic […]
How to Generate B2B Leads?
B2B lead generation has become a crucial issue for companies. It’s not just about getting visitors to a website. No, it goes […]
How to Manage Customer Relationships Effectively?
Without customers, a company has no future. Managing customer relations is therefore an essential task in the strategy of any organization. It […]
What is the Role of an Account Manager?
Companies don’t always have a clear idea of their needs. Or, on the contrary, they know what they want, but they need […]
Why Outsource your Sales Prospecting?
It is well known that in order to grow, a company needs to attract new customers. And to do this, there is […]
Best Practices in B2B Sales Prospecting
How to succeed in B to B commercial prospecting? Commercial prospecting seems more than ever a necessity for companies. It is a […]