The principle of outsourcing seduces more and more companies, especially SMEs. However, not all SMEs necessarily have an internal department dedicated exclusively to the management of their marketing actions. This is where marketing outsourcing comes into its own. But what exactly are we talking about when we outsource our corporate marketing? If many managers take […]
The pandemic has revolutionized our lives but also our way of working. Indeed, the health crisis has accelerated certain trends such as digitization and remote work. Today, it is not only the self-employed who have opted for this way of working. It is also employees who have been able to continue working for their company […]
B2B lead generation has become a crucial issue for companies. It’s not just about getting visitors to a website. No, it goes far beyond that. Indeed, companies need to adopt a relevant commercial strategy that consists in attracting the attention of a potential customer or prospect on their products or services. So how to generate […]
Without customers, a company has no future. Managing customer relations is therefore an essential task in the strategy of any organization. It is not only about collecting certain information about the customer. It goes far beyond that. Indeed, today customer relationship has taken another dimension thanks to ever more efficient tools but also to new […]
Companies don’t always have a clear idea of their needs. Or, on the contrary, they know what they want, but they need someone to support them in order to be closer to their customers. The function of an Account manager will be to help these companies by being the privileged interlocutor of their customers. He […]
Nowadays, if companies want to be known on markets that have become more and more competitive, it is essential that they are present on the Internet. And who says presence on the internet, says information contribution. This is where the importance of content marketing for companies comes in. As you will have understood, without content, […]
It is well known that in order to grow, a company needs to attract new customers. And to do this, there is a practical and effective solution: outsource sales prospecting. Prospecting is an arduous task that can discourage many salespeople. However, it is an essential step in any sales strategy. Outsourcing this commercial approach can […]
How to succeed in B to B commercial prospecting? Commercial prospecting seems more than ever a necessity for companies. It is a time-consuming activity because it requires the implementation of a certain number of actions. But adopting good practices of commercial prospecting in B2B allows companies to maintain a regular development of their activity. Commercial […]
The benefits of investing in a corporate blog Investing in a corporate blog may not seem like a good idea to some companies. Yet, marketers agree that a blog is a real necessity for businesses because it provides many long-term benefits. How many times have you heard a company say: “We already have a website, […]
The importance of digital transformation for companies Nowadays, digitalization has become an unavoidable reality for companies. It does not only concern large companies. Freelancers and SMEs must also adapt their business model and accelerate their digital transformation. What are the challenges of digitalization for companies? What does digitalization refer to in the business world? Digital […]