The principle of outsourcing seduces more and more companies, especially SMEs. However, not all SMEs necessarily have an internal department dedicated exclusively to the management of their marketing actions. This is where marketing outsourcing comes into its own. But what exactly are we talking about when we outsource our corporate marketing?
If many managers take the step of entrusting their marketing to an external service provider, we can wonder what benefits they get from this practice. In fact, some companies may be reluctant to delegate marketing responsibilities to an outside agency.
However, outsourcing marketing is a very good way to increase the efficiency of a company and to stay positioned among competitors. This concept can be adapted to the specific needs of each company to ensure its success. We will see how to implement it through this article.
What is marketing outsourcing?
Definition of marketing outsourcing
Marketing outsourcing is simply entrusting your company’s marketing functions to an external provider. To be more precise, it means transferring all or just some of the marketing tasks to an external team that has proven and complementary skills.
A practice more and more used
In recent years, marketing outsourcing has become increasingly popular. Of course, many SMEs are still reluctant because they consider marketing to be a strategic function of the company and an essential development lever. But despite this, SME managers often neglect the marketing function due to lack of time, skills, or internal resources.
Outsourcing your marketing functions to external service providers can therefore bring significant benefits to your organization. Whether it is to define or deploy a marketing strategy, to reinforce your actions or to renew your approach, marketing outsourcing is a solution not to be neglected.
Why is it worthwhile to outsource your corporate marketing?
Outsourcing your marketing has many advantages. We have identified three main ones:
Marketing outsourcing is cost-effective
Outsourcing your marketing means controlling your budget. You save yourself the difficulty, cost, and risk of recruitment. Moreover, you limit the fixed costs while gaining in flexibility.
You define the scope of the marketing outsourcing services and a marketing plan adapted to your real needs and your budget.
Outsourcing your marketing department therefore provides a financial advantage, because it goes without saying that outsourcing is an excellent way to optimize your business while reducing the costs allocated to marketing actions. This is the main advantage of outsourcing, but it also has other benefits.
Outsourcing to gain maximum time and efficiency
Delegating part of your company’s marketing activities allows you to save a lot of time. Indeed, you will not have to analyze yourself the competition, the needs of your customers, nor to follow the evolution of new technologies or other marketing tools in perpetual evolution.
This will now be the role of your provider. His mission will be to follow the new trends as an expert and to apply the right methods in order to best meet the needs of the customers and to be able to advise you in the best way.
Benefit from an expertise and focus on your core business
Entrusting your marketing actions to an external service provider will allow you to concentrate on your core business and let your teams take over their main missions.
As a manager, you will only have to let yourself be carried away by the expertise of your provider and thus reach your objectives in the shortest time. The latter will know how to bring you the relevant adjustments to gain in performance.
Moreover, he will be able to analyze the results of the actions carried out and to adjust them according to your objectives. He will become, therefore, a real source of innovation for your organization.
The outsourcing of services allows the company to have access to specialist skills without the constraints linked to recruitment or management. Outsourcing can concern different departments in an organization.
To go further: Why Outsource your Sales Prospecting?
How does an outsourced marketing department work?
Marketing is essential to match your company’s offers with customers’ expectations, and vice versa. Its objective is twofold: it allows you to increase your company’s performance but also to stand out from the competition. To do this, you can entrust different missions to your external service provider, expert in marketing.
Implementation of operational marketing actions
In order to outsource your marketing actions, you need to have previously established your marketing plan and your commercial action plan.
You will therefore have to define all the techniques and methods that will allow you to reach the objectives you have set. The objective? To build customer loyalty! But for this, it may be wise to develop a list of elements that can help increase your sales or improve your reputation and visibility.
Using a CRM will guarantee you a better management of the customer relationship and a better understanding of its course. It is an indispensable and effective tool in your loyalty operations.
To go further: Creating a Business Marketing Plan
Content creation
Content marketing is one of the best approaches to make a company successful.
However, content marketing requires skills and time that you may not have. Calling on content specialists can ensure good writing skills, optimization work and promotion on social networks. It’s a service that should be integrated into your marketing strategy in order to generate B2B leads.
Read more: Why is Content Marketing Important for Businesses?
Managing your communities on social networks
Today, social networks have become an essential communication channel to address new targets and develop your market. It not only allows you to increase your visibility on the internet but also to promote the engagement of your customers. Integrating social media in your marketing strategy is to ensure the development of your business.
The external service provider and marketing expert will help you develop and animate your social networks according to your objectives and your targets.
To learn more: Why Use LinkedIn for Your Business?
Need a qualified team to ensure your marketing actions? Finelis offers complete solutions adapted to your needs, whatever your structure (small and medium-sized companies, startups…) or your sector of activity. Don’t think about it anymore and entrust us with your marketing department! We will be able to advise you and accompany you in the realization of your project!